How to Add MP4 to iTunes on Mac/Windows?

Diana Joan

Jul 12, 2017 08:37 am / Posted by Diana Joan

You can add videos to iTunes by purchasing them from iTunes Store or by downloading them from the Internet. Just start iTunes, and then choose "File" > "Add File to Library" to import your video files or you can simply drag and drop videos to the iTunes Movie Library. After you add videos to iTunes, you can enjoy them on your iPhone, iPad or other devices via iTunes. However, when some users try to add MP4 to iTunes library, they often encounter iTunes can't import MP4 issue, let alone to play MP4 via iTunes. Why does this happen? The following article just focuses on the reason for this issue and try to find the solution for you.

Why Can't Add MP4 to iTunes on Mac/Windows?

MP4 is a media container format that can be encoded with lots of video and audio codecs like Divx, Xvid, H.264, H.263, MPEG-4, AC3, WMA, AAC, etc. However, iTunes only handle few video and audio codec like MPEG-4 video codec and AAC audio codec, H.264 video codec and AAC audio codec. If your MP4 video is encode with iTunes unreadable video and audio codec, you will fail to add MP4 to iTunes.

Sometimes, although your MP4 is in the iTunes supported video and audio codec and you can successfully add and play MP4 on iTunes, it may still fail to sync to iPhone, iPad, iPod, Apple TV and other iOS devices, because your MP4 video doesn't meet the technical specifications for iOS devices, such as video size, bitrates, sample rate and etc.

How to Solve the Issue of "Can't Add MP4 to iTunes" or "Can't transfer MP4 to iOS Devices"?

To successfully add MP4 to iTunes and sync MP4 to iPhone, iPad, iPod, Apple TV, etc, we have better convert iTunes unsupported MP4 to a more compatible MP4 video format. To do this, you need a powerful and easy-to-use MP4 to iTunes Converter. (Learn more about the iTunes supported media formats)

Pavtube iMedia Converter for Mac is just the right MP4 to iTunes converter you need. It is able to convert various kinds of MP4 video files to iTunes readable MP4 format, no matter your MP4 files are encoded with video codec like H.264, H.263, Xvid, Divx, etc or any audio codec like WMA, AAC, AC3,etc. What's more, this powerful MP4 to iTunes converter allows you to batch convert several MP4 files to iTunes compatible MP4 which can also work well with iPad, iPhone, iPod, Apple TV, etc.

It is worth mentioning that Pavtube iMedia Converter for Mac does not only provide a solution to add MP4 to iTunes, it also helps to convert other iTunes unsupported video and audio formats like AVI, ASF, WMV, FLV, WAV, MTS, etc. to iTunes compatible format. Now just download this program and follow the steps below to have a try.

Pavtube iMedia Converter for Mac is just the ideal MP4 to iTunes Converter which has both Windows and Mac version. Want Windows Version? Please click here to get Pavtube Video Converter Ultimate.

Step by Step Guide on How to Add MP4 to iTunes

Step 1: Import MP4 files to this application

To import your loacl MP4 video files to this program for conversion, just click "Add Video" button which is on the top your screen, or yo ucan also drag and drop your MP4 file directly to the main interface.

load video

Step 2: Select iTunes supported format as the output format

Open the output format list by clicking "Format", an dthen go to the "Common Video" to select " H.264 Video(*.mp4)" or " MPEG-4 Movie(*mp4)" as output format. If you want to convert video to iTunes supported MOV, select "MOV- QuickTime (*.mov)" as output profile from the "Common Video" category.

Tips: If your source MP4 files are HD, please choose output format as "MPEG-4 HD Video (*.mp4)" and "H.264 HD Video (*.mp4)" from "HD Video" category. You can also designate "H.264 HD Video (*.mov)" as output format.

If you want to sync MP4 files to iPod, iPad, iPhone, Apple TV, please select profiles for correspondent device. Just go to " iPod", "iPad", " iPhone", "Apple TV" category to select the output format. The output format is not only compatible with Apple devices, but also iTunes.


Step 3: Customize your MP4 videos to make them fit your player better (Optional)

Click "Settings" button beside the format bar, you can adjust the bir rate, frame rate, etc. To improve the video quality, up the bit rate may be a good choice, but one thing need to be clarified is that the higher bit rate means a bigger file size.

profile settings

You can also click "Edit" icon on the tool bar to open "Video Editor" window to customize output files with provided practical video editing features, including: trim video length, crop video size, split large video into segments, add watermarks, adjust video effect, etc.

Step 4: Convert MP4 to iTunes

Aftter all profile settings is done, then back to the main UI and click "Convert" to start MP4 to iTunes conversion process. After a few minutes, you can get the converted MP4 files on your computer.

Then you can add MP4 to iTunes Movie Library without any trouble and it will become easier to play MP4 on iTunes, or connect your iOS device to computer for sync or transfer with the help of iTunes. If you have troubles syncing files from iTunes to an iPhone, please check media files from iTunes to iPhone. Instruction about transferring files from iTunes to iPad is also available.


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